The power players of consumer finance in the 21st century will be crypto-native companies who build with blockchain technology at their core.
The crypto landscape is still nascent. We’re still very much in the fragmented, unbundled phase of the industry lifecycle. Beyond what Genesis Block is doing, there are signs of other companies slowly starting to bundle financial services into what could be an all-in-one bank replacement. So the key question that this series hopes to answer:
Which crypto-native company will successfully become the bank of the future?
We obviously think Genesis Block is well-positioned to win. But we certainly aren’t the only game in town. In this series, we’ll be doing an analysis of who is most capable of thwarting our efforts. We’ll look at categories like crypto exchanges, crypto wallets, centralized lending & borrowing services, and crypto debit card companies. Each category will have its own dedicated post. Today we’re analyzing big crypto exchanges. The two companies we’ll focus on today are Coinbase (biggest American exchange) and Binance (biggest global exchange). They are the top two exchanges in terms of Bitcoin trading volume. They are in pole position to winning this market — they have a huge existing userbase and strong financial resources. Will Coinbase or Binance become the bank of the future? Can their early success propel them to winning the broader consumer finance market? Is their growth too far ahead for anyone else to catch up? Let’s dive in. https://preview.redd.it/lau4hevpm7f51.png?width=800&format=png&auto=webp&s=2c5de1ba497199f36aa194e5809bd86e5ab533d8
The most formidable exchange on the global stage is Binance (Crunchbase). All signs suggest they have significantly more users and a stronger balance sheet than Coinbase. No other exchange is executing as aggressively and relentlessly as Binance is. The cadence at which they are shipping and launching new products is nothing short of impressive. As Tushar Jain from Multicoin argues, Binance is Blitzscaling. Here are some of the products that they’ve launched in the last 18 months. Only a few are announced but still pre-launch.
Binance is well-positioned to become the crypto-powered, all-in-one, bundled solution for financial services. They already have so many of the pieces. But the key question is:
Can they create a cohesive & united product experience?
Binance is strong, but they do have a few major weaknesses that could slow them down.
Traders & Speculators Binance is currently very geared for speculators, traders, and financial professionals. Their bread-and-butter is trading (spot, margin, options, futures). Their UI is littered with depth charts, order books, candlesticks, and other financial concepts that are beyond the reach of most normal consumers. Their product today is not at all tailored for the broader consumer market. Given Binance’s popularity and strength among the pro audience, it’s unlikely that they will dumb down or simplify their product any time soon. That would jeopardize their core business. Binance will likely need an entirely new product/brand to go beyond the pro user crowd. That will take time (or an acquisition). So the question remains, is Binance even interested in the broader consumer market? Or will they continue to focus on their core product, the one-stop-shop for pro crypto traders?
Controversies & Hot Water Binance has had a number of controversies. No one seems to know where they are based — so what regulatory agencies can hold them accountable? Last year, some sensitive, private user data got leaked. When they announced their debit card program, they had to remove mentions of Visa quickly after. And though the “police raid” story proved to be untrue, there are still a lot of questions about what happened with their Shanghai office shut down (where there is smoke, there is fire). If any company has had a “move fast and break things” attitude, it is Binance. That attitude has served them well so far but as they try to do business in more regulated countries like America, this will make their road much more difficult — especially in the consumer market where trust takes a long time to earn, but can be destroyed in an instant. This is perhaps why the Binance US product is an empty shell when compared to their main global product.
Disjointed Product Experience Because Binance has so many different teams launching so many different services, their core product is increasingly feeling disjointed and disconnected. Many of the new features are sloppily integrated with each other. There’s no cohesive product experience. This is one of the downsides of executing and shipping at their relentless pace. For example, users don’t have a single wallet that shows their balances. Depending on if the user wants to do spot trading, margin, futures, or savings… the user needs to constantly be transferring their assets from one wallet to another. It’s not a unified, frictionless, simple user experience. This is one major downside of the “move fast and break things” approach.
BNB token Binance raised $15M in a 2017 ICO by selling their $BNB token. The current market cap of $BNB is worth more than $2.6B. Financially this token has served them well. However, given how BNB works (for example, their token burn), there are a lot of open questions as to how BNB will be treated with US security laws. Their Binance US product so far is treading very lightly with its use of BNB. Their token could become a liability for Binance as it enters more regulated markets. Whether the crypto community likes it or not, until regulators get caught up and understand the power of decentralized technology, tokens will still be a regulatory burden — especially for anything that touches consumers.
Binance Chain & Smart Contract Platform Binance is launching its own smart contract platform soon. Based on compatibility choices, they have their sights aimed at the Ethereum developer community. It’s unclear how easy it’ll be to convince developers to move to Binance chain. Most of the current developer energy and momentum around smart contracts is with Ethereum. Because Binance now has their own horse in the race, it’s unlikely they will ever decide to leverage Ethereum’s DeFi protocols. This could likely be a major strategic mistake — and hubris that goes a step too far. Binance will be pushing and promoting protocols on their own platform. The major risk of being all-in on their own platform is that they miss having a seat on the Ethereum rocket ship — specifically the growth of DeFi use-cases and the enormous value that can be unlocked. Integrating with Ethereum’s protocols would be either admitting defeat of their own platform or competing directly against themselves.
The crypto-native company that I believe is more likely to become the bank of the future is Coinbase (crunchbase). Their dominance in America could serve as a springboard to winning the West (Binance has a stronger foothold in Asia). Coinbase has more than 30M users. Their exchange business is a money-printing machine. They have a solid reputation as it relates to compliance and working with regulators. Their CEO is a longtime member of the crypto community. They are rumored to be going public soon.
Let’s look at what makes them strong and a likely contender for winning the broader consumer finance market.
Different Audience, Different Experience Coinbase has been smart to create a unique product experience for each audience — the pro speculator crowd and the common retail user. Their simple consumer version is at Coinbase.com. That’s the default. Their product for the more sophisticated traders and speculators is at Coinbase Pro (formerly GDAX). Unlike Binance, Coinbase can slowly build out the bank of the future for the broad consumer market while still having a home for their hardcore crypto traders. They aren’t afraid to have different experiences for different audiences.
Brand & Design Coinbase has a strong product design team. Their brand is capable of going beyond the male-dominated crypto audience. Their product is clean and simple — much more consumer-friendly than Binance. It’s clear they spend a lot of time thinking about their user experience. Interacting directly with crypto can sometimes be rough and raw (especially for n00bs). When I was at Mainframe we hosted a panel about Crypto UX challenges at the DevCon4 Dapp Awards. Connie Yang (Head of Design at Coinbase) was on the panel. She was impressive. Some of their design philosophies will bode well as they push to reach the broader consumer finance market.
Early Signs of Bundling Though Coinbase has nowhere near as many products & services as Binance, they are slowly starting to add more financial services that may appeal to the broader market. They are now letting depositors earn interest on USDC (also DAI & Tezos). In the UK they are piloting a debit card. Users can now invest in crypto with dollar-cost-averaging. It’s not much, but it’s a start. You can start to see hints of a more bundled solution around financial services.
Let’s now look at some things that could hold them back.
Slow Cadence In the fast-paced world of crypto, and especially when compared to Binance, Coinbase does not ship very many new products very often. This is perhaps their greatest weakness. Smaller, more nimble startups may run circles around them. They were smart to launch Coinbase Ventures where tey invest in early-stage startups. They can now keep an ear to the ground on innovation. Perhaps their cadence is normal for a company of their size — but the Binance pace creates quite the contrast.
Institutional Focus As a company, we are a Coinbase client. We love their institutional offering. It’s clear they’ve been investing a lot in this area. A recent Coinbase blog post made it clear that this has been a focus: “Over the past 12 months, Coinbase has been laser-focused on building out the types of features and services that our institutional customers need.” Their Tagomi acquisition only re-enforced this focus. Perhaps this is why their consumer product has felt so neglected. They’ve been heavily investing in their institutional services since May 2018. For a company that’s getting very close to an IPO, it makes sense that they’d focus on areas that present strong revenue opportunities — as they do with institutional clients. Even for big companies like Coinbase, it’s hard to have a split focus. If they are “laser-focused” on the institutional audience, it’s unlikely they’ll be launching any major consumer products anytime soon.
Coinbase Wrap Up
At Genesis Block, we‘re proud to be working with Coinbase. They are a fantastic company. However, I don’t believe that they’ll succeed in building their own product for the broader consumer finance market. While they have incredible design, there are no signs that they are focused on or capable of internally building this type of product. Similar to Binance, I think it’s far more likely that Coinbase acquires a promising young startup with strong growth.
Other US-based exchanges worth mentioning are Kraken, Gemini, and Bittrex. So far we’ve seen very few signs that any of them will aggressively attack broader consumer finance. Most are going in the way of Binance — listing more assets and adding more pro tools like margin and futures trading. And many, like Coinbase, are trying to attract more institutional customers. For example, Gemini with their custody product.
Coinbase and Binance have huge war chests and massive reach. For that alone, they should always be considered threats to Genesis Block. However, their products are very, very different than the product we’re building. And their approach is very different as well. They are trying to educate and onboard people into crypto. At Genesis Block, we believe the masses shouldn’t need to know or care about it. We did an entire series about this, Spreading Crypto. Most everyone needs banking — whether it be to borrow, spend, invest, earn interest, etc. Not everyone needs a crypto exchange. For non-crypto consumers (the mass market), the differences between a bank and a crypto exchange are immense. Companies like Binance and Coinbase make a lot of money on their crypto exchange business. It would be really difficult, gutsy, and risky for any of them to completely change their narrative, messaging, and product to focus on the broader consumer market. I don’t believe they would ever risk biting the hand that feeds them. In summary, as it relates to a digital bank aimed at the mass market, I believe both Coinbase and Binance are much more likely to acquire a startup in this space than they are to build it themselves. And I think they would want to keep the brand/product distinct and separate from their core crypto exchange business. So back to the original question, is Coinbase and Binance a threat to Genesis Block? Not really. Not today. But they could be, and for that, we want to stay close to them. ------ Other Ways to Consume Today's Episode:
Weekly Update: Launch of McAfeeDex, Hydro partners with OmiseGo, Jarau’s Uptrennd success story, OST’s Pepo @DevCon5... – 4 Oct - 10 Oct'19
Sup folks! Here’s your week at Parachute + partners (4 Oct - 10 Oct'19): First off, super congratulations to Alexis for becoming a Parachute admin. Woot woot! In the words of Cap: "Long overdue and much appreciated!". Doc Victor hosted a games trivia in Tiproom with 2500 $PAquestion prize. 10 questions. Charlotte’s Math and Voice Clip trivia in Tiproom were another 10 Qs each at 2500 $PAR per Q. Sweet. Ian got $PAR listed in the newly launched McAfeeDex (more on that later). Thank ya Ian! Cryptopreneurs looking for some guidance? Check out Cap’s recommended reading for the week – Haseeb Qureshi of Dragonfly Capital talks about how "pretty much everyone is winging it", how that's part of the journey and how to move from a maybe to a sure thing. Cap says the article “has a hundred powerful little points for building a company (in any space really) that resonate through what we do here at Parachute”. Great stuff! Parachute announced a partnership with Pynk this week. Pynk is an investment platform that uses crowd wisdom to make investment decisions. They will be using ParJar to share USDC and PAR with their community. Welcome on board Pynksters! Cap, Ice and Shawn in NYC checking out the new WeWork office View from the office Victor’s 10 question Friday trivia at aXpire had a 100 $AXPR prize for each question. Neat! Click here to watch the latest weekly recap from aXpire. The new Resolvr promo video was launched. The Resolvr and Bilr twitter handles were started as well. This week’s $AXPR burn saw 200k tokens removed from total supply permanently. CEO Gary Markham was interviewed by PetaCrunch. 2gether’s Crypto Talent contest got coverage from Being Crypto. Founder Salvador recorded training videos for participants of the contest. The platform was featured in an article on Merca2. Spanish speakers, have a look! Emprende TVE did a quick mention, as the team bid farewell to South Summit and travelled to Freshworks Inc's Experience Roadshow. Read up on CEO Ramon’s thoughts on Facebook’s Libra in this Forbes article published this week. The XIO community voted to keep the twitter public in order to keep content available to non-citizens as well. As part of the Binance Dex listing proposal*, the team continued to answer queries raised by the BNB community. Great bit of chatter on the thread on how the XIO ecosystem will work. Andrew (cryptocoindude) wrote a review of the BOMB project which came out this week. \[As already shared, the switch to Binance Chain has been shelved. $XIO will continue stay on Ethereum chain. But there will still be a token swap. Details will be shared in a future update]* Bilr UX: simple and intuitive The $ETHOS to $VGX rebrand requires collaboration from a large set of partners. In line with this, Shingo announced the Rebrand Partner Program. Plus, a shoutout to Voyager from Scott Melker in his CoinTelegraph article was the perfect way to cap off the week. SelfKey is officially out of beta with the latest update. You can read all about it in the detailed article on SelfKey v1.3.0. Also, a summary of all that has happened in September can be found here. We have covered most of these in previous updates. John McAfee launched his self branded decentralised exchange McAfeeDex. This is the first white label Dex built on the SwitchDex contract. Massive! The news was featured on CoinTelegraph, Decrypt, Bitcoin.com, AMBCrypto, Bitcoinist, Block Publisher, Coinspeaker and U.Today. Here’s a guide on how to use the Dex. The smart contract and front end is open sourced and there are bounties to BUIDL more fun stuff on it. Listing any ERC20 on the McAfeeDex is free and the Dex will support more blockchains in the future. SwitchDex will also be offering anyone the chance to launch their own Dex’es called portals built on their smart contract. Click here to see how. Platform fees from McAfeeDex will be distributed to exchange operators and ESH and SDEX token holders. Want to spend a day with the man himself? Get in on the ESH Trading Competition! Also, the social media bounties were distributed this week. McAfeeDex vs Others. Check the last row. Haha For the technically inclined, Andre Cronje’s latest post explains Fantom’s current project status. A community member got Uptrennd’s $1UP token listed on McAfeeDex. Uptrennd underwent some upgrades this week while the community partied on Meme Monday. $1UP deposits are now live on the platform. Plus, a few other updates can be seen here. There’s also a post to read all the details on the deposit feature. Along with the consistent rise in Alexa rankings, Google ranking has steadily gone up as well. Congrats! Here’s looking at you Uptrennd crew! Amazing crypto success story of the week has to be Jarau’s journey of buying a laptop with his earned points on the platform. Even Altcoin Magazine featured this. Big up to ya Jarau! Catch up with the latest District Weekly from District0x by clicking here. Hydro entered into a partnership with OmiseGo to make use of their plasma chain tech so that Hydro Pay doesn’t stall even when Ethereum chain slows down. Biz Dev Mark Anstead was also in DevCon5 in Osaka this week to spread the word on Hydro and to demo OmiseGo’s plasma implementation in Hydro Pay at $OMG’s booth. As the Hydro crew prepared for their webinar on financial wellness to be held in a few weeks, their article on this hit the stands. Co-Founder Mike Kane also wrote about its use-cases and about accelerating of fintech innovation in an Oracle blog post. This week we got to see another sneak peek into the Hydro Vault which is currently under development. Super slick! KPMG Turkey became a certified member of the Hydro Partner Program. This will allow them to offer all Hydrogen solutions to their enterprise clients. Noice! Hydro Vault is sure to grab some major eyeballs As part of its Notary Consilium, Silent Notary set up a dedicated Telegram group for this. In the run up to DevCon5 at Osaka, beta testing of OST’s Pepo app saw it become the #1 non-game Ethereum dApp. Awesomeness! The formal live beta launch of Pepo saw founder Jason Goldberg and co-founder Benjamin Bollen introduce the app for the first time at Building the New Web and EthPlanet Lightning Talks events to DevCon5 attendees. Don’t forget to get the app today in order to catch your favourite crypto thought leader on there – from Bobby Ong to Amanda Gutterman to Jordan Spence and many more. The launch of Pepo was also covered by Decrypt in a feature article. Click here for pics from the Pepo sponsored Shabu Shabu dinner and pub crawl. Fun! And if you were in Osaka, hope you didn’t miss the Crypto Grows on Trees art exhibition. Another event sponsored by Pepo. Also, Pepo stats can be tracked on the OSTWatch as well. This week at Constellation involved the core team sharing insights about the project on various platforms. Co-Founder Ben Jorgensen shared some quick thoughts on how the team works on BizDev that makes it stand out from the rest. BD VP Benjamin Diggles travelled to Oregon Venture Blockchain Studio Demo Day to talk about $DAG. Read up on VP of Finance Mathis Goldmann's thoughts on Constellation's role in the future of blockchain - "The solution to this issue (of scalability) is third generation horizontally scalable blockchains like Constellation…". Ben’s interview with FomoHunt had a few easter eggs (*cough partnerships *cough) peppered in between. The Daily Chain covered the project in a detailed feature. Tons of $BAGS tokens were given away this week in a community-based SWOT analysis sprint on the project. Also, here’s a call-to-action for content creators. BAGS is looking for you. Collab opportunity FTW! And with that, it’s a wrap. See you again soon with another exciting update. Bye!
For anyone who it interested in learning more about investing, crypto, finance, blockchain, and entrepreneurship can checkout this list I made of the top podcasts to follow in 2019 with some selected episodes chosen from each one: Off The Chain With Anthony Pompliano Host Anthony Pompliano talks to some of the most respected names in crypto and Wall Street to find out how intelligent investors from the new and old financial system are thinking about digital assets. Top Episodes: CZ, Founder and CEO of Binance: Binance and the Future of Global Crypto Regulation Murad Mahmudov: The Ultimate Bitcoin Argument Travis Kling: The Secrets of A Crypto Trader Unchained: Your No-Hype Resource for All Things Crypto This weekly, hour-long podcast with host Laura Shin dives deep into the people building the decentralized internet, the details of this technology that could underpin our future, and some of the thorniest topics in crypto, such as regulation, security and privacy. 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